WELCOME!

If you didn't know by now my name is DJ and this is...

the DNA SHOW! 

JOIN THE FAMILY!

LEARN HOW I DO IT

I'll be teaching you all my tips and tricks on copping kicks, taking care fo them and most importantly... GETTING THE BEST DEALS! 

SNEAKER TALK

Let's talk kicks and prices to understand the market. This can help you make choices on what sneakers to buy that will rise in value to create more money for your first house. 

STORY TIME

I'll be telling stories about my sneakers and what they mean to me. Giving you new and old shoe reviews that talk about the styles, cuts and materials.

GROW YOUR COLLECTION

Join the course today and get lifetime access to information and the private Facebook group.

About DJ Willingham

With over 10 years fo collecting sneakers, I am here to help you grow your collection and turn a hobby to a hustle if you'd like. 

As a young kid in school I tried to figure out ways to build a massive collection and and eventually buy homes with that money and I did it. I know the struggles of not having any money trying to figure out what the next starts are that I need to take. 

After learning so much and dealing with professional athletes and consulting with major footwear brands like Nike and Adidas I've been able to come up with easy ways to work smarter and not harder. 

It doesn't matter if you're a beginner or experienced collector. My collection of videos and information can help all levels of sneakerheads. 

See you in the course! 

- DJ

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