Draft for review. Not published. Bracketed items are placeholders.
Nov 7 Birthday kickoff. Multi-week campaign.
I built a 7-figure path through sneakers. Now I'm turning my birthday into the biggest giveaway I've run. Put your brand in the middle of it, in front of real sneakerheads and creators who actually buy.
Past partners
What it is
On Nov 7, my birthday, I kick off the Ultimate Sneakerhead Giveaway. That's day one. From there it runs as a multi-week campaign [Campaign length, e.g. X weeks] across YouTube, TikTok, Instagram, and my Skool community. Fans enter with their email, partners put up product, and we give it away on camera.
Birthday launch video and posts on every channel. Your brand is part of the announcement from the first minute.
Ongoing drops, product features, and giveaway moments. Not one post and done. Your product stays in front of people the whole run.
Every entry is an opt-in email. When the giveaway ends, you get the list. That's an asset you keep.
Proven partner: I've partnered with Reshoevn8r, KXKS, Sneaker Throne, Angelus Direct, Hibbett, eBay, StockX, Foot Locker, and Pink Miracle. My last giveaway had 3 brand partners. Each one got a dedicated video plus short-form content, and we gave products away daily. This year is bigger.
How it works for you
You bring the product and the goals. I handle the content, the entries, and the reveal.
We get on a call, lock your tier, your product contribution, your key message, and any links or codes you want pushed. You approve talking points before anything goes live.
Starting Nov 7, I put your brand into videos, shorts, reels, and stories on YouTube, TikTok, and Instagram, plus a post inside my Skool community.
Fans enter on one official entry page with their name and email and an opt-in to hear from me and the giveaway partners. You share that same entry page with your audience too. [Official rules link]
Winners get picked and revealed on camera. Your product and your brand are in the moment people actually watch.
After it wraps, you get a post-campaign report with the real numbers from the run, plus the full opt-in entry email list.
Email capture
Views are nice. Emails you own are better. This giveaway is built to grow an email list, and every partner shares in it.
You get my giveaway entry page link to post to your own audience: email, socials, site, stores. More entries means a bigger list for everyone.
Every entrant gives their name and email and checks a box agreeing to receive emails from me and the Ultimate Sneakerhead Giveaway partners.
After the giveaway, I share the full opt-in entry email list with every partner. Not just the entries you drove. All of them.
Entry list size will be reported after the campaign. No list numbers are promised up front. [Data sharing terms and format, e.g. CSV delivery date]
What partners get
Exact mix depends on your tier. Here's the full menu.
■ Dedicated YouTube video
A full video built around your brand and the giveaway.
■ Shorts, TikToks, and Reels
Short-form posts featuring your product.
■ Product placement
Your product on screen and in the giveaway itself.
■ Community post
A post to my Skool community of creators.
■ Post-campaign report
Real results from the run, delivered after it wraps.
■ YouTube integration
Your brand featured inside a giveaway video.
■ Story mentions
Instagram stories with your link or code.
■ Link in bio
Your link in my bio during the campaign window.
■ Opt-in email list
The full entry list, shared with every partner after the giveaway.
■ Shareable entry page
One link to send your audience into the giveaway.
Partnership tiers
Every tier includes a product contribution for the giveaway, the shared entry page, and the full opt-in email list after it ends.
Plus product contribution [Product value / quantity]
Plus product contribution [Product value / quantity]
Top slot. Plus product contribution [Product value / quantity]
Spots per tier: [Number of slots per tier]. Booking deadline: [Partner deadline].
Audience
Sneakerheads, resellers, and creators who want to make money from content. Numbers are listed per platform.
YouTube
[YouTube followers: to be updated]
@djwillingham and DNA SHOW [DNA SHOW YouTube link + followers: to be updated]
Audience demographics and engagement: [Audience demographics / engagement data: to be added from platform analytics]
Who you're partnering with
Sneakers changed my life. I built a 7-figure path through them, and I've been showing people how I did it ever since.
Today I run DNA SHOW and the Playmakers Club, where I teach creators how to monetize their content and build real wealth. My audience doesn't just watch. They buy, they resell, and they build.
![[Photo of DJ]](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/themes/2167897074/assets/placeholder.svg?17920269332975621)
FAQ
It kicks off on my birthday, Nov 7, and runs as a multi-week campaign. Exact end date: [Campaign end date].
Your tier fee plus a product contribution for the giveaway. We'll agree on the product, quantity, and value on the kickoff call.
Every entrant opts in to receive emails from me and the giveaway partners. After the giveaway, I share the full opt-in entry list with every partner. Format and timing: [Data sharing terms and format].
You approve key talking points, links, and codes up front. The content itself is in my voice, because that's what my audience trusts.
[Prize fulfillment: who ships, and timeline]
Sneaker brands, retailers, resellers, creator tools, and fintech. If your customer is a sneakerhead or a creator, this fits.
The giveaway runs under official rules. [Official rules link]
Spots are limited
Book a partner call. We'll pick your tier, your product, and get you in the Nov 7 kickoff.
Email [partners@your-email.com] | Booking link: [Calendar booking link]